Sofia Richie and Creating the Clean Girl/ Old Money Aesthetic.

 The Clean Girl movement is one such trend that has drawn interest from fashion fans all over the world, and Sofia Richie, who exudes effortless chic, is at the forefront of this movement.

Sofia Richie, the sister of reality TV personality Nicole Richie and the daughter of music icon Lionel Richie, has established herself as a style icon in her own right. Because of her professional yet carefree style, Sofia has come to be associated with the Clean Girl movement, which is a style movement highlighted by basic silhouettes, muted color schemes, and an emphasis on high-quality staples.

So, how did Sofia Richie become the muse behind the Clean Girl fashion trend?

Everything Sofia Richie wears has an effortless elegance. Sofia always has a sophisticated yet modest look, whether she's wearing a chic slip dress or a timeless white shirt and jeans. Fashion aficionados have been influenced by her ability to add modest yet striking embellishments to everyday items, which has led many to adopt the Clean Girl image.

Simplifying your clothing to the necessities and embracing minimalism are the fundamentals of the Clean Girl fashion trend. The motto is "quality over quantity," with a focus on making long-lasting investments in well-made items. This philosophy is personified by Sofia Richie, who favors classic designs that stand the test of time over flimsy trends and sleek, uncomplicated forms.

Old Money Aesthetic Beyond TikTok 

HBO's Gossip Girl, where wealthy teenagers live in penthouses and mansions, misbehave, and use their parents' connections to get out of trouble, is a prime illustration of the #oldmoneyaesthetic. Similarly, Elite on Netflix is rife with old money style. It centers on the lives of Spanish kids attending exclusive schools, including the offspring of marchionesses, ambassadors, and businessmen.

Influencers and their Impact 

Numerous influencers are copying Sofia's minimalist style on social media sites like TikTok and Instagram. They inspire outfits, offer styling advice, and share wardrobe basics with their fans. The fact that hashtags like #CleanGirlAesthetic and #SofiaRichieStyle are so widely used as evidence of her aesthetic's impact on the online fashion scene.

Some of the biggest names in fashion like Kylie Jenner who have the power to sell out items in seconds have followed in Sofia Richie's steps. Ditching the earlier YTK trend that took over the last year. The hashtags #oldmoney generate over 500k posts, and #cleangirlaesthetic has around 400k posts. Some influencers who generate a lot of buzz following this trend include Alix Earl with around 6 million followers. 

On the other end although the trend gains attraction from mostly smaller influencers. With a more personal and relatable connection to their audience, they can drive conversations around emerging fashion movements and support for independent brands Showcasing their #OOTDS and inviting people to #getreadywithme they push the same old money minimalist aesthetic through thrift and second-hand clothing further boosting this trend on individuals from all socioeconomic standings. 

Will this trend continue for much longer or are we starting to see the end of it?