Neo-Grunge: The 2024 Revival

 FROM CLEAN GIRL TO 90’S GRUNGE

For a while, the clean girl aesthetic reigned supreme on TikTok. However, as trends often do, Grunge is taking over, which is an entirely distinct style. Grunge fashion is all the rage on TikTok, where it's known for its melancholy, dark colors, and rebellious vibe. Inspired by the Grunge movement of the 1990s, this look favors a raw and more unconventional look. A trend that is having a resurgence since the grunge early 2000’s. 

Grunge's rise on TikTok represents a movement toward uniqueness and transparency. Grunge accepts the beauty of chaos and celebrates imperfections, whereas the clean girl style sought perfection.

TARA YUMMY: THE PUNK ROCK & GRUNGE TRENDSETTER OF TIKTOK

Youtuber and social media influencer Tara Yummy has accumulated a following with her 90’s Punk Rock and Grunge aesthetic. Tara has been able to break through the internet allowing for many people to get inspired by her edgy and bold makeup and fashion sense, becoming a trendsetter. A trend in her name, Tara Yummy has taken TikTok fashion to another level.  Renowned for her edgy and bold style, inspired by streetwear, vintage fashion, and pop culture. Tara’s wardrobe features leather jackets, band tees, all-black or monochromatic attire, and chunky footwear. She combines graphic tees, oversized sweaters, and distressed denim that creates a look that her audience resonates with. Along with her wardrobe is her bold attitude that exuberates confidence.

BREAKING DOWN TARA YUMMY AESTHETIC:

Tara’s wardrobe essentials consist of neutral colors like white, black, beige, and gray. The foundation of her style pulls from the classic punk rock elements with a contemporary twist. Her outfits showcase the rebellious spirit of punk while incorporating modern trends. Her influence encourages experimentation with edgy fashion.

ICONIC 90’S VIBES

Tara’s style is playful, sassy, and reminiscent of the iconic 90’s fashion. Punk, a genre known for its boldness and nonconformity, has been re-introduced with modern touches. Tara combines graphic tees, oversized sweaters, and distressed denim that creates a look that her audience resonates with. She often pairs chunky silver jewelry, rings, layered necklaces, and hoop earrings, and combat boots to pull the punk rock aesthetic together. The classic leather jacket is often paired with a fitted dress and high-platform shoes accessorized with silver chain jewelry. Tara makes an ode to the plaid skirt worn by every punk rock girl back in the 90s while ditching the distressed fishnet tights to make it trendy for today’s fashion-goers. 

BEYOND FASHION: TARA YUMMY IS A MINDSET

TikTok fans are re-creating makeup looks based off Tara’s bold eyeliner, bronzed eyeshadow, and distinct lip color. As they follow along Tara’s tutorials, her fans are encouraged to try her signature bold lip color which allows her fans to have a confidence boost. We believe what makes people feel so confident while following her makeup tutorial and style, is the idea of the Tara Yummy mindset. This being an empowering, confident, positive, fearless, authentic, and self-loving mindset. Making her someone that the internet loves due to her honest and open self.